The magic of merino

Merino is an extremely fine and silky soft type of natures wonder fibre that comes from the Merino Sheep…

We source only the absolute best quality wool in the world for our range and our super soft merino yarn is so plush and substantial, our customers tell us that they can feel the difference as soon as they touch it. Snugibabog merino is knitted to build extra loft into the fabric making it super warm whilst retaining all the natural breathability and temperature regulation to ensure your little one is always comfortable.  Whatever the weather.

snugí babóg Merino is Snugí in both name and in nature, and makes the perfect natural fibre to wrap your little one in all year round.

Merino is an extremely fine and silky soft type of natures wonder fibre that comes from the Merino Sheep – an ancient breed that has evolved over thousands of years to inhabit some of the most extreme environments on earth. snugí babóg sheep free-range high in the Southern Alps of New Zealand, where temperatures range from 35°C in summer to -15°C in winter (Brrr!). The Merino thrive in these cold, dry conditions and, just as nature intended, grow huge soft fleeces of Fine Merino wool – the most sought-after wool in the world, renowned for its quality, purity and luxe softness.

why is merino perfect for kids?

Unique temperature regulating qualities

Merino wool fibres trap air bubbles – creating a cosy micro-climate of warm air next to the skin. Yet because merino is also highly breathable, excess heat is released as needed to avoid overheating. Perfect temperature regulation and comfort whatever the weather!

Merino actually creates a small amount of heat in very cold conditions. When moisture from the skin or the air is introduced to the fabric, a natural chemical reaction occurs which generates heat. Clever!

WHY IS THIS SO IMPORTANT? Babies & toddlers cannot adapt to temperature changes as well as adults can and heat is lost from those little bodies up to 4 times faster. Little babies under 12 months have particular difficulty regulating their own temperature; this is true even in relatively warm environments, let alone the Irish winter.

It has been scientifically proven that infants wearing and/or sleeping in merino had notably improved sleep patterns; owing to superior temperature regulation, infants were more relaxed and slept for longer.

Naturally antibacterial and hypoallergenic

Merino wool is naturally antibacterial and hypoallergenic, which is perfect for most babies with eczema, allergies or sensitive skin-no itchiness! Merino also contains natural lanolin and keratin (a substance naturally found in our skin, hair and nails) both of which have powerful antibacterial and antimicrobial properties.

Flame resistant

Merino is naturally flame resistant and self-extinguishing; it is the safest fabric for your baby. When exposed to a naked flame merino will slightly char, and then just go out… Unlike synthetic materials which will melt and stick to skin… Thank goodness for merino!

Sustainable & planet friendly

Merino wool is a natural resource which is biodegradable, sustainable and a renewable source-merino sheep. Every year they eat grass and grow their wool, growing back year after year. It is by far the better choice for your child and the environment they will grow up in. snugí babóg merino garments are produced in a way that is respectful to our environment, as well as the humans.

Keeps its shape

Merino wool has a natural elasticity that means it will keep its shape and feel no matter how many times it’s stretched or washed, so there is no chance of garments sagging or losing form over time. This makes it incredibly comfortable to wear and allows for growth and movement.

Warm, dry, breathable

Merino wool has the almost -magical ability to both absorb moisture (30% of its weigh) and also dry quickly. It has microscopic, overlapping scales that shed water to the outside and wick away fluid from the inside. Your baby stays dry, warm and free of skin rashes.

traditional wool

When we say ‘traditional wool’, we mean that thick coarse itchy stuff from days gone by. That is not Snugibabog merino which is the smoothest and finest wool you can imagine. It has a silk-like feel against skin that is ‘itch-free’, even on the most sensitive skin.


Synthetic fibres such as polar fleece, polypropylene & polyester are basically just plastic. Made from petroleum, they cannot breathe and quickly feel icky and clammy and build up a definite stink in no time. Unless treated with a chemical fire-retardant synthetic are highly flammable so best avoided for children. No comparison